Fashion

Have you ever asked yourself "Why do French women always look so chic?" ?

The American designer Steven Alan recently opened a store in San Francisco, in Hayes Valley. At last!

There is something about the American brand Madewell that appeals to French women…

French fashion boutique on Fillmore.

The lovely French brand Cotélac took its young sister Acoté by the hand and traveled to Fillmore. Perfect harmonious smooth landing!


Breaking the wool is a new "very chic" brand created by a team of two Parisian women. Their collection of extremely beautiful châles is handmade by expert and passionate knitters working with the finest quality of wool, alpaca, mohair, angora… in charming and trendy colors, …purple heart, mocha, lovely raspberry…  

Check the online store and be one of the first in chilly SF to wear Le Pacha, La Parisienne, or Le Bohême. 

Fashion + Surf + Art = The Voyager Shop, the new concept store on Valencia. 

Purple Jane is now much more than a fashion quiz and blog about your "color palette". The newly launched Purple Jane app, available on the Chrome Web Store, is making our online shopping experience easy, simple and fun by selecting for us on Gilt.com, Net-a-Porter.com and MrPorter.com the clothes and accessories that will look great on us.

 

Wearing rubber boots can be hip! Thanks to HUNTER. The Scottish brand (founded in 1856 by an American) has achieved what nobody (at least not us) thought possible.

The story... Anita's one in the 70s, Anita smoked Camel standing up on her high heeled white leather clogs...

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