Second-hand stores are about to become the new way to shop - and actually to dress up - for fashionistas. Besides the environmental impact-purpose, recycling fashion is a way to renew your style. Thrift is the new chic!

To move forward with our articles series dedicated to Santa Cruz and conceived by Laura from the blog Far West Coast, below is a selection of 10 addresses to complete your local experience. 

Acoté, the French clothing brand, chose San Francisco to open its first retail location in the US. Good choice! Thank you.

The new label Les Petits Carreaux connects San Francisco and Paris through a great kids clothing collection, designed in France and made here. We love it!

San Francisco has a reputation to look like a European city, with small boutiques and cafes. And that’s what we love about it.

Les Cent Culottes, the local landmark for more than 15 years when it comes to French lingerie, is for sale.

Spring has sprung in SF. No swallows here, but the Magnolias charmed us as always as a signal to let us know it was there. Le Marché SF is organizing an event-festival last week end of March to celebrate its first Spring in San Francisco.

What makes a Parisian... a Parisian? There are a few signs actually that don't lie, like - and I would not want to sound too Parisian... - her clothes of course and her hairstyle for sure.

We met Karen et Géraldine when they were about to start their project. We let them tell you briefly their story, their plan, their fashion, theur style... and especially their private sale on May 9, at Atelier Emmanuel.

Summer is getting closer. You can feel the urge to get dressed forr the sun. The French sister brands have a special offer for you. 

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