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The new kids clothes boutique in San Francisco that will make you want to have kids, nieces and nephews, grandchildren, good friends with kids... just to be able to buy them gifts!






Recently, we shared with you Sabrina's selection of 7 kids fashion designers with delicate, sophisticated, graceful, adorable styles. We mentioned Tug Tug, the new kids clothes boutique in Noe Valley. Sabrina tells us more about it, in words and pictures. We bet you will go on 24th Street in a near future. There are things that are easy to guess!



Here is what Sabrina has to say...



We dreamed about it and Regina Carter did it! With a sure taste for kids clothes and inspired by her 4 children and her European roots, Regina Carter curates ethical brands, mostly independent American designers, made in America as Wovenplay, Dagmar Daley, Mabo, Wolfechild, Nico Nico, Flora and Henri .. etc ... for children 0-8 years.


We can't help but falling for Wovenplay, and to go to the beach we will match their Gaia dress the precious Gaia swimsuit by Flora and Henri, the Wolfechild printed tunics and dresses are delicious, we also found Dagmar Daley with their adorable summer dresses and basics such as its timeless “marinère” (for boys and girls), Nico Nico with good basics for boys, and the Manimal moccasins for all.





Regina Carter also presents some foreign brands amongst which our favorite AIGLE rainboots, the delicate brand April Showers, the Danish brand Popupshop; and especially this summer Pons brand for traditional Menorcan sandals, the Avarcas (yes it’s way better the Crocs and it is green: the soles are made from recycled tires), in bright colors!

So see you at TUG TUG: there is a special event on June 21 where the designer Jess Brown will be present for the signing of the latest book dedicated to her dolls.





Tug Tug

1003 Guerrero Street
Open Tuesday to Friday from 10:30am to 5:30pm and Saturday from 10am to 6pm.






Take a look at Sabrina's kid's corner on her website


Follew her work on Facebook.