There is nothing worse than buying a swimsuit. The poor neon gleam... What a pain in the fitting room (that is exactly the problem... it has to fit!!!) Here are some addresses of stores in San Francisco to find swimsuits that suit you:-)



The famous French brand created in 1971 in St Tropez has now a store in San Francisco. Check their collection for men and boys (2-12) on Vilebrequin eboutique

75 Geary Street, SF


Zoe Bikini

It is so tough to choose a swimsuit!!!

3386 18th -- between Mission and Capp



Canyon Beachwear

Swimsuits around 100$.

Havaiianas for 24$... No need to go to Rio...

1728 Union -- between Octavia and Gough




For fashion afficionados, Eres is simply the reference. Check their store on Gough Street or ALLA PRIMA on Hayes Street.

ERES - 471 Gough Street

ALLA PRIMA - 539 Hayes Street


Good to know... Some brands like Gap  or J. CREW offer all year long a good range of swimsuits.


Good to know... TARGET offers a broad range of styles, shapes, styles and colors at pretty affordable prices. Since Target is in the City, it is even more convenient.


Without mentioning H&M, of course, with always a very attractive selection.


Don't forget sports stores like Sports Basement, PatagoniaSports Authority... different style, but it all depends on what you are looking for.


Online, you will fall for... ADORE ME with its wide range for everybody at affordable, let's day reasonnable prices. A french guy, Morgan Hermand-Waiche, is behind this great recent online success.