Like a private sale with neatly selected designers and brands. Everything is nice, sweet, stylish, for your little ones or for yourself, with a local touch that tends to be Frenchy sometimes.

The highly expected collection Isabel Marant for H&M will hit stores all around the world (and in San Francisco) on November 3. Be prepared. Kenzo went wild for H&M!

To move forward with our articles series dedicated to Santa Cruz and conceived by Laura from the blog Far West Coast, below is a selection of 10 addresses to complete your local experience. 

Second-hand stores are about to become the new way to shop - and actually to dress up - for fashionistas. You are not quite sure? You still hesitate? Still doubt it? Here is our... illustrated demonstration.

Acoté, the French clothing brand, chose San Francisco to open its first retail location in the US. Good choice! Thank you.

Opening party on Thursday, October 2, 2014: 10% off the whole collection!

There is like a Parisian Fashion breeze in San Francisco's air with the newly opened boutique Pascaline Paris.

The new label Les Petits Carreaux connects San Francisco and Paris through a great kids clothing collection, designed in France and made here. We love it!

San Francisco has a reputation to look like a European city, with small boutiques and cafes. And that’s what we love about it.

We tried to list all the Holidays fairs we could think of, taking place in San Francisco, from the tiny ones to the large events. We listed them by dates and by location in the Bay. Should help, shouldn't it?



This re-collaboration of Madewell with Parisian brand Sézane is a good opportunity for us to make a tiny fashion focus that you should like.

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