Lingerie and intimates specialized stores:



Les Cent Culottes

French brands, that makes sense. They offer brands like Huit, Aubade, Lou, Barbara... with prices in accordance with french ones.

2200 Polk street -- @ Vallejo

The website



Rather new on Union Street. Great new brand offering nice models with simple and yet sophisticated fabrics and styles. Casual, sexy and comfortable all at once. Great colors also. T

1824 Union Street

The website


Alla Prima

Rather good reputation and stylish website. Brands offered among others: La Perla and Eres.

1420 Grant street

539 Hayes street

The website


Dollhouse Bettie

Soft, sexy, kind of quaint models.

Mary Green (local famous designer) among other brands.

1641 Haight street -- @ Belvedere

The website


Toujours Lingerie

Lou, Somine Perele...

Bras around 100$.

2484 Sacramento -- @ Fillmore

The website


Aricie Lingerie

A bunch of french brands: Aubade, Chantelle, Lise Charmelle, Simone Pérele, Nina Ricci…

Bras from 100 to 200$.

50 Post street -- between Kearny and Montgomery

The website


Chadwick’s of London

Fine lingerie from all around the world...

SF boutique has closed but there are still 2 locations in Marin (San Anselmo and Mill Valley).

The website



Local designer with a quaint touch. Very cute!

1244 Larkin -- between Pine and Bush

The website




Major brands:


Victoria Secret

Reference brand! The fashion show with its worldwide famous models is supposed to be one of the most glamorous event of the year.

Perfect for push ups, but nothing to deal with the fine french lingerie concept.

335 Powell street -- Union square

1 Embarcadero center

865 Market -- Westfield center

Stonestown Galleria

Their website



Victoria secret for teenagers. Cosy, comfortable and casual. Rather well designed.

Powell street -- Union square.

Their website


Gap Body

The brand used to offer some European style items, but it is over now. Too bad! 

That said, they have a simple, functional and practical range. 

Sport items are pretty interesting and well designed too.

All roads lead to... Gap!!

Their website



Stores with an underwear department:


Old Navy 

No bras but funny, colourful panties.

Their website



Wide underwear department, especially in the Powell store.

Their website


American Eagle

AERIE is their specific underwear brand. Pretty casual

Their website


Forever 21 

Great especially for teenagers.

Their underwear department


American Apparel

Quelques must have... like the cross back bras. 

Their website



Pretty simple and rather sophisticated models. Very soft and sweet colors palette with, among others, gray, light mauve, taupe...

Their website


Urban Outfitters  

Anthropologie for teenagers, even though you don't need to be a teenager to shop there...

Their website